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Positive Projections Poster Musik by Min Huei Lu

Positive Projections Poster Musik by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Grafik Competition Category.


GangsaGrafik· 2021

Positive Projections Poster Musik

by Min Huei Lu

Client: Academy of Art University

A' Design Award Gangsa Winner in Grafik Category

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The Design

About Positive Projections Poster Musik

Malalui visual ko, desainer batujuan untuak manyatokan sabuah karya musik malalui tipografi, gambar, dan komposisi tata letak. Visual ko batemo tantang resesi Amerika Serikat pado awal taun 1980-an di mano jutonyo urang hilang pakerjaan dan Amerika Serikat mangalami parubahan sosio-ekonomi nan gadang. Visual ko juo bacubo mangkaitkan visual jo lagu "Don't worry, be happy" nan ado di puncak kapopuleranyo pado era tu.

The Recognition

About the A' Design Award Gangsa

Positive Projections Poster Musik adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Positive Projections Poster Musik dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Positive Projections Poster Musik mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
Dimensions & Packaging
13"x19" Poster
Tags
Music Poster, Don't Worry Be Happy
Production Technology
The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
Design Challenge
There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
Research
Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
Inspiration
During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
Project Duration
The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
Operation Flow
The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
Image Credits
Image #1,2,3,4,5: Photographer / Creator Min Huei Lu

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