Solemici Packaging Fungsi Utamo: Kemasan Produk Dagiang by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2021
Solemici Packaging Fungsi Utamo: Kemasan Produk Dagiang
Client: Dmitry Kultygin
A' Design Award Perak Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #120913The Design
About Solemici Packaging Fungsi Utamo: Kemasan Produk Dagiang
Solemici adolah desain kemasan untuak makanan lamak dagiang Italia sarupo salami jo prosciutto. Desain ko mambandiangkan raso produk ko jo karya agung seni Renaissance. Kemasan utamonyo adolah baki plastik nan dicetak jo tekstur marmer. Bagian kapalo kertehnyo dibuek jo cetak offset sarato cap foil ameh, nan manunjang sifaik premium dari produk ko. Baki ko batinggi 225 mm jo balebar 123 mm. Warno nan tarang jo detail nan bakontras mambantu produk ko manonjol di rak toko. Desain ko juo mancerminkan raso hormat taradok caro produksi tradisional.
The Recognition
About the A' Design Award Perak
Solemici Packaging Fungsi Utamo: Kemasan Produk Dagiang adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Solemici Packaging Fungsi Utamo: Kemasan Produk Dagiang dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Solemici Packaging Fungsi Utamo: Kemasan Produk Dagiang adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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