Basi Grafik · 2021

Ghepard Communication Logo Logo

by Morosan Ioana

A' Design Award Basi 2021 in Grafik
CLIENT: Ghepard Communication
Estimated Number of Design Views: 12,372
Verification code BF8113D8E5 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Ghepard Communication Logo Logo

Logo Ghepard Communication marupokan identitas visual nan dibuek untuak ajensi pamasaran jo komunikasi. Simbol ko manampakkan siluet dinamis dari surang cheetah, digambar jo duo garih nan samo taba dalam gaya minimalis jo moderen. Ikua cheetah nan panjang mamainkan paran penting dalam desain iko. Siluet ko manggunokan warna ameh doff nan dipadukan jo warna abu-abu, nan mambuek tando ko tampak lamak dipandang. Logotype diletakkan di bawah simbol, jo kaduo unsua ko basamo mambantuak sabuah bentuak segi ampek panjang. Logo iko bisa diaplikasikan pado latar balakang putiah, hitam, atau bawarna.

About the A' Design Award Basi

Ghepard Communication Logo Logo adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Ghepard Communication Logo Logo dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Ghepard Communication Logo Logo dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Press Kit

Unique Properties: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Dimensions & Packaging: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Tags: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Production Technology: Corel Draw and Adobe Creative Suite.
Design Challenge: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Research: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Inspiration: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Project Duration: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Operation Flow: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Image Credits: Product images and animation: Ioana Morosan