Public Health Beyond Borders Program Identitas Visual by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Grafik Competition Category.
BasiGrafik· 2021
Public Health Beyond Borders Program Identitas Visual
by Yoske Mitsui
Client: Yoske Mitsui
A' Design Award Basi Winner in Grafik Category
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- Verified Award Winner
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The Design
About Public Health Beyond Borders Program Identitas Visual
Public Health Beyond Borders adolah program identitas visual nan dibuek untuak sakolompok mahasiswa jo dosen nan manangani kabutuhan kesehatan di komunitas mitra. Tando iko mamakai limo warna. Warna hijau jo biru mancerminkan pandangan global, samantaro warna merah, kuniang, jo hitam marujuak ka asa Universitas Maryland dari chapter pendiri. Sabuah lingkaran di tangah malambangkan persatuan jo kamitraan. Wordmark disasuaikan jo jenis huruf utamo universitas. Logo iko sederhana, dapek diskalakan, sarato modular, sarato bisa digunoan dalam sudah ciek warna maupun dalam banyak ukuran, baiak untuak media cetak maupun digital.
The Recognition
About the A' Design Award Basi
Public Health Beyond Borders Program Identitas Visual adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Public Health Beyond Borders Program Identitas Visual dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Public Health Beyond Borders Program Identitas Visual dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
- Dimensions & Packaging
- The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
- Tags
- Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
- Production Technology
- The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.
My mainly approach to the visual identity program are
1. Appropriate for an international public health organization
(credible, global, clean and safe)
2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)
3. Enables lockups with sponsorships and other partners
4. Timeless, distinctive and simple - Inspiration
- The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
- Project Duration
- The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
- Operation Flow
- The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.
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