Rikchari Pambungkusan Kopi dek Planetario

Rikchari Pambungkusan Kopi dek Planetario adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

BasiKamasan· 2021

Rikchari Pambungkusan Kopi

dek Planetario

Klien: Rikchari Packaging by Planetario

Pamenang A' Design Award Basi dalam Kategori Kamasan

13,052

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #121161

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Rikchari Pambungkusan Kopi

Rikchari marupokan rancangan pambungkusan untuak merek kopi Peru nan fokus ka kaberlanjutan sarato tanggujawab sosial. Namo Rikchari baarati bangun dalam bahaso Quechua, jo hurup C mambantuak siluet nan mangesankan baiak biji kopi maupun mato. Pambungkusan iko mangikuik rancangan logo, nan manggunokan konstruksi tipografi nan diilhami dek bantuak geometris karajaan Inca di Peru, nan dikenal jo namo Tocapu. Kopi iko ditanam di Chirinos, di bagian utaro Peru, pado katinggian 1700 meter di ateh pamukaan lauik. Rancangan iko manampilkan kopi sabagai produk organik nan mampunyoi tujuan sosial.

Pangakuan

Tantang A' Design Award Basi

Rikchari Pambungkusan Kopi adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Rikchari Pambungkusan Kopi dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Rikchari Pambungkusan Kopi dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensi & Kemasan: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tag: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Teknologi Produksi: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Tantangan Desain: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Penelitian: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspirasi: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Durasi Proyek: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Anggota Tim: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz