Yashang Hing Tau Ball Fungsi Utamo: Kemasan Makanan by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2021
Yashang Hing Tau Ball Fungsi Utamo: Kemasan Makanan
by Mars Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
A' Design Award Perak Winner in Kamasan Category
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- Verified Award Winner
- Verify Award Status for #121185
The Design
About Yashang Hing Tau Ball Fungsi Utamo: Kemasan Makanan
Yashang Hing Tau Ball adolah desain kemasan untuak produk bakso. Grafiknyo babasis pado bahan baku makanan nan ado di dalamnyo. Gambar-gambar binatang disusun sabagai komposisi grafik modern, sarato satiok jinih bahan baku ditandoi jo warna nan bakontras. Kontras warna nan kuaik mananjang dampak visual di rak-rak ritel. Desain ko juo maroujuak ka adaik istiadat tradisional nan mambaok tuah di daerah Chaoshan di Cina, sarato ado amplop merah nan dilatakkan di sakuliliang produk. Digunoan cetak kertas, plastik grade makanan, sarato pita sutra. Ukuran kemasan iko 260 kali 150 kali 260 milimeter.
The Recognition
About the A' Design Award Perak
Yashang Hing Tau Ball Fungsi Utamo: Kemasan Makanan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Yashang Hing Tau Ball Fungsi Utamo: Kemasan Makanan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Yashang Hing Tau Ball Fungsi Utamo: Kemasan Makanan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
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