Mingniang Fungsi Utama: Kemasan Minuman by Manling Lin

Mingniang Fungsi Utama: Kemasan Minuman by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2021

Mingniang Fungsi Utama: Kemasan Minuman

by Manling Lin

Client: Diga Creative Design

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner
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Colors

The Design

About Mingniang Fungsi Utama: Kemasan Minuman

Teks Buku: Mingniang adolah desain kemasan untuak baijiu Cino nan dicampua jo esensi teh nan pakek. Botolnyo dibuek dari kaco, mangabungkan lembaran logam nipis nan ditanam jo gambar pamandangan alam nan diukia di bagian belakang, nan muncua malalui pambiasan cahayo. Akrilik, label pelekek sandiri, cetak sablon sutra, sarato panutup kristal malangkapi kemasan ko. Garih-garih nan lancar mangalia manggambarkan aia danau bilo dilihek dari ateh, sarato aroma teh bilo dilihek dari bawah. Warna hijau ekologis ko manyampaikan tema kesehatan dari minuman iko. Kemasan ko barukuran 150 x 150 x 338 milimeter.

The Recognition

About the A' Design Award Gangsa

Mingniang Fungsi Utama: Kemasan Minuman adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Mingniang Fungsi Utama: Kemasan Minuman dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Mingniang Fungsi Utama: Kemasan Minuman mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
Dimensions & Packaging: 150mm×150mm×338mm
Tags: chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
Production Technology: Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
Design Challenge: This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
Research: At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
Inspiration: Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
Project Duration: 2020.05-2021.05
Operation Flow: The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
Team Members: Manling Lin