Perak Kamasan · 2021
Hankol Liquor Kemasan Minuman Keras
by Hankol - Ji Hao and Zhang XiaoMing
- A' Design Award Perak 2021 in Kamasan
- CLIENT: HANKOL & Ji Hao/Zhang XiaoMing
- Estimated Number of Design Views: 28,079
- Verification code 46BC66F865 · Verify this award
Colors
About Hankol Liquor Kemasan Minuman Keras
Hankol adolah desain kemasan untuak minuman keras rasa saus. Namonyo maruruak ka surang urang nan minum jo barani sarato gadang hati, nan mancerminkan sumangaik brand nan mangutamokan urang. Konsepnyo baraka dari rasoan buto. Bantuak positif jo negatif dipadukan, sarato siluet pandiri diletakkan dalam bantuak negatif untuak mangungkapkan gagasan indak lupo jo niaik asa. Kaligrafi Cino jo capuak dipakai dalam bantuak hurufnyo. Kotak luanyo tabuek dari bahan EPP nan ramah lingkuangan, sarato logo dari lagam disisikkan di parmukoan muko.
About the A' Design Award Perak
Hankol Liquor Kemasan Minuman Keras adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Hankol Liquor Kemasan Minuman Keras dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Hankol Liquor Kemasan Minuman Keras adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 115mmx100mmx230mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion. - Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Image Credits
- Image all: Photographer Chen yue, 2020
