From Caudat Kemasan Kopi dek Vu Agency adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
GangsaKamasan· 2021
From Caudat Kemasan Kopi
dek Vu Agency
Klien: From CauDat
Pamenang A' Design Award Gangsa dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #122819Desain
Tantang From Caudat Kemasan Kopi
From Caudat marupokan sistem kemasan untuak kopi, nan diproduksi dalam ukuran satu kilogram, 500 gram, jo 250 gram. Rancangan iko manggantikan gambar biji kopi nan biaso jo maskot grafis nan diinspirasi dari peradaban kuno sarato dari seni tato Samoa. Warna kuniang jo hitam dipakai dalam proporsi nan takur untuak manciptoan kontras tanpo mangganggu panyalamatan mato. Ruang kosong nan ado manjago tata latak supayo jaleh sarato mudah dibaco. Kemasan iko dicetak jo teknik offset jo fleksografi di ateh bahan kertas, foil aluminium, jo film plastik. Tujuan dari rancangan iko adolah manciptoan kemasan kopi nan mudah diingek sarato mudah untuak diterangkan ka urang lain.
Pangakuan
Tantang A' Design Award Gangsa
From Caudat Kemasan Kopi adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. From Caudat Kemasan Kopi dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. From Caudat Kemasan Kopi mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.
The project aims to create an easily word-of-mouth name for packaging designs. - Dimensi & Kemasan
- 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography
500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset - Tag
- coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
- Teknologi Produksi
- Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
- Tantangan Desain
- The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
- Penelitian
- We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
- Inspirasi
- A is the first and highest letter on the used scale that everyone implies is the best.
CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.
Inspired by ancient mascots from many different civilizations.
In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.
The Great Sphinx of Giza
Anubis The god of Egypt
The design style is inspired by the tattoos of the samoan people - Durasi Proyek
- 2020 - Ho Chi Minh City, Vietnam
- Alua Operasi
- Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
- Anggota Tim
- Vu agency
- Kredit Gambar
- # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency
Disponsori
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