Beer Mail by Volfas Engelman Primary Function: Bungkuih Bir Karajinan Tangan dek Bold Brands adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
PerakKamasan· 2021
Beer Mail by Volfas Engelman Primary Function: Bungkuih Bir Karajinan Tangan
dek Bold Brands
Klien: Bold Brands
Pamenang A' Design Award Perak dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #122875Desain
Tantang Beer Mail by Volfas Engelman Primary Function: Bungkuih Bir Karajinan Tangan
Beer Mail adolah rancangan bungkuih untuak sarangkaian bir karajinan tangan. Labelnyo dibingkai bak parangko, sabagai rujuakan ka namo merek jo mutu parangko nan bisa dikoleksi. Satiok jinihnyo mambao ilustrasi kolase nan manggabuangkan unsur-unsur nan sakilas nampak indak bahubuangan. Bahan-bahan nan dipakai dalam bir tasumbunyi di dalam ilustrasi tu, sainggo konsumen bisa mancarinyo. Bir tu dijua dalam botol kaco 330 ml jo label nan dicetak sacaro digital sarato dalam kaleng cetak 500 ml. Rancangannyo mancerminkan jumlah produksi nan saketek dari rangkaian ko.
Pangakuan
Tantang A' Design Award Perak
Beer Mail by Volfas Engelman Primary Function: Bungkuih Bir Karajinan Tangan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Beer Mail by Volfas Engelman Primary Function: Bungkuih Bir Karajinan Tangan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Beer Mail by Volfas Engelman Primary Function: Bungkuih Bir Karajinan Tangan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Dimensi & Kemasan
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Tag
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Teknologi Produksi
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Tantangan Desain
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Penelitian
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Inspirasi
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Durasi Proyek
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Alua Operasi
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Anggota Tim
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - Kredit Gambar
- Illustrations & Visuals: Sandra Ramoskaite
Disponsori
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