Perak Periklanan · 2021
Full Moon Iklan Media Sosial
- A' Design Award Perak 2021 in Periklanan
- CLIENT: Rothco, part of Accenture Interactive
- Estimated Number of Design Views: 33,432
- Verification code 164A03FF3A · Verify this award
Colors
About Full Moon Iklan Media Sosial
Full Moon adolah iklan media sosial nan dibuek untuak Guinness. Visualnyo dimuek di feed sarato story Facebook jo Instagram pado malam Halloween taun 2020, katiko bulan biru nan langka nampak di saantero dunia. Gambar ko dibuek malalui retouching jo manipulasi foto di Adobe Photoshop. Rujuakan bulan resolusi tinggi, gambar merek, sarato tekstur bir digabuangan dalam layer untuak mambantuak surang gambar tungga. Niaknyo adolah untuak ikuik dalam paretongan global jo hubuangan nan sadarhano antaro bulan jo sagaleh bir.
About the A' Design Award Perak
Full Moon Iklan Media Sosial adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Full Moon Iklan Media Sosial dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Full Moon Iklan Media Sosial adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
