Pepsi Culture Seri Kaleng Minuman Edisi Tabateh by Dennis Furniss

Pepsi Culture Seri Kaleng Minuman Edisi Tabateh by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award Ameh in Desain Kamasan Competition Category.

AmehKamasan· 2021

Pepsi Culture Seri Kaleng Minuman Edisi Tabateh

by Dennis Furniss

Client: Pepsi

A' Design Award Ameh Winner in Kamasan Category

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Verified Award Winner

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Colors

The Design

About Pepsi Culture Seri Kaleng Minuman Edisi Tabateh

Pepsi Culture adolah seri kaleng edisi tabateh nan dibuek untuak merek minuman ringan di Meksiko. Seri iko tadiri dari anam kaleng nan bisa dikoleksi, dan satiok kaleng mawakili ciek kota di Meksiko. Carito lokal, tradisi, jo rujuakan seni ditarjamahkan manjadi pola ilustrasi nan manggabuangkan simbol budayo nan lah lamo ado jo pandekatan desain kontemporer. Satiok kaleng tabuek dari aluminium, baisi 12 ons, dan disalasaikan jo cetak offset definisi tinggi. Kaleng-kaleng iko dijua sacaro tapisah dan basamo-samo mambantuak sabuah seri nan mancaminkan karagaman daerah.

The Recognition

About the A' Design Award Ameh

Pepsi Culture Seri Kaleng Minuman Edisi Tabateh adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Pepsi Culture Seri Kaleng Minuman Edisi Tabateh dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Pepsi Culture Seri Kaleng Minuman Edisi Tabateh malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.