Xphere Rebranding Identitas Korporat by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Grafik Competition Category.
BasiGrafik· 2021
Xphere Rebranding Identitas Korporat
by Yibang Design and Xiner Zheng
Client: Yibang
A' Design Award Basi Winner in Grafik Category
Verified Award Winner
Verify Award Status for #123091The Design
About Xphere Rebranding Identitas Korporat
Xphere adolah desain identitas korporat nan dibuek untuak merek Rongxing. Namo Xphere barasa dari namo merek Cino Rongxing, nan baarati bulatan makmur. Identitas ko manggabuangkan makna namo Cino jo namo Inggris dalam ciek bahaso visual. Tando ko diinspirasi dek bantuak bintang, jo potongan nan saarah diapliakan pado kaduo tando logo Inggris jo Cino. Warno nan bagas jo visual nan kuek manonjuakan lini produk kelas atehan. Barang cetak manggunoan karateh tabal doff, sadangkan kartu namo jo kartu tarimo kasih mamakai logo timbua (embossed).
The Recognition
About the A' Design Award Basi
Xphere Rebranding Identitas Korporat adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Xphere Rebranding Identitas Korporat dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Xphere Rebranding Identitas Korporat dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
- Dimensions & Packaging
- All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
- Tags
- Xphere, Visual Identity, Commercial, Branding
- Production Technology
- Adobe Photoshop, Illustration, and InDesign.
- Design Challenge
- Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way. - Research
- The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
- Inspiration
- The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
- Project Duration
- The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
- Operation Flow
- The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
- Team Members
- Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang - Image Credits
- Yibang
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