Platanus Identitas Korporat by Pedro Panetto

Platanus Identitas Korporat by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Grafik Competition Category.

PerakGrafik· 2021

Platanus Identitas Korporat

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Perak Winner in Grafik Category

41,598

Verified Award Winner

Verify Award Status for #123099

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Colors

The Design

About Platanus Identitas Korporat

Platanus adolah identitas korporat nan dibuek untuak kantua psikiatri jo pendekatan nan manusiawi dalam parawatan medih. Namo tu marujuak ka pohon platanus di pulau Kos, tampek Hippocrates ma-aja ilmu ubek ka dokter partamo. Simbol tu manyatukan tiang Yunani, struktur pohon, daun, buah, dahan, jo jam pasia, nan digambar jo ciek garih nan konsisten. Tipografi didisain khusus untuak merek ko sarato mangikuik proporsi simbolnyo. Pola, grafik, jo alat tulih malengkokkan bahaso visual nan koheren.

The Recognition

About the A' Design Award Perak

Platanus Identitas Korporat adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Platanus Identitas Korporat dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Platanus Identitas Korporat adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Read the Press Release