Mountain Tea Primary Function: Bungkuih Teh by Xianfeng Wu

Mountain Tea Primary Function: Bungkuih Teh by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2021

Mountain Tea Primary Function: Bungkuih Teh

by Xianfeng Wu

A' Design Award Perak Winner in Kamasan Category

22,761

Verified Award Winner

Verify Award Status for #123305

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Tea Primary Function: Bungkuih Teh

Mountain Tea adolah desain bungkuih untuak kue teh nan dipereh. Satiok kue teh dibungkuih bak permen, nan mambuek teh labiah mudah dipakai sarato mambari tampilan nan modern. Bungkuihnyo mamakai kartas buatan tangan nan ramah lingkuangan, manuruik bantuak bungkuih lamo dalam caro nan baru. Desain ko mampunyoi ampek bungkuih nan tapisah nan bisa disatuan manjadi ciek gambar nan langkok di rak. Ilustrasinyo mampaliekan daun teh, batang teh sarato binatang langka dari Xishuangbanna di Yunnan, Cino, tampek teh tu ditanam. Bungkuih ko baukuran 280 kali 205 kali 70 milimeter.

The Recognition

About the A' Design Award Perak

Mountain Tea Primary Function: Bungkuih Teh adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Mountain Tea Primary Function: Bungkuih Teh dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Mountain Tea Primary Function: Bungkuih Teh adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
Dimensions & Packaging: 280mmX205mmX70mm
Tags: Tea packaging, tea cakes, original, environmentally friendly, tea tree
Production Technology: Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
Team Members: Wu Xianfeng