Bel Gusto Fungsi Utamo: Pambungkuih Pasta by Olga Takhtarova

Bel Gusto Fungsi Utamo: Pambungkuih Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2021

Bel Gusto Fungsi Utamo: Pambungkuih Pasta

by Olga Takhtarova

Client: Sot F&d

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner
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Colors

The Design

About Bel Gusto Fungsi Utamo: Pambungkuih Pasta

Bel Gusto adolah desain pambungkuih untuak sarangkaian pasta sagar nan tabuek dari gandum durum. Pambungkuihnyo didesain bantuak parsel pos nan dikirim dari Italia. Digunoan perangko, cap pos, ilustrasi tampek-tampek basajarah Italia nan dilukih jo tangan, sarato tiruan karateh kraft. Ado jandela tinjau nan mambuek pambali dapek maliek pasta di dalam kotak sabalun mambali. Garih-garih bawarno jo saturasi sarato kacamerlangan nan samo mamisahkan bantuak-bantuak pasta nan babeda dalam rangkaian ko. Pambungkuih dicetak di ateh film PET jo pernis selektif.

The Recognition

About the A' Design Award Perak

Bel Gusto Fungsi Utamo: Pambungkuih Pasta adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Bel Gusto Fungsi Utamo: Pambungkuih Pasta dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Bel Gusto Fungsi Utamo: Pambungkuih Pasta adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.