Dodoshine Identitas Merek by Xu Chen and Rong Zhang

Dodoshine Identitas Merek by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2021

Dodoshine Identitas Merek

by Xu Chen and Rong Zhang

Client: Dodoshine

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #123740

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dodoshine Identitas Merek

Dodoshine adolah identitas merek nan dirancang untuak sabuah merek paralatan nan mampake teknologi sterilisasi ultraviolet. Namo tu marujuak ka kabiasaan urang Cino nan manjapua barang di bawah cahayo matoari untuak mambunuah bakteri, sabuah kabiasaan nan bakaitan jo gaya iduik sehat sarato jo teknologi ultraviolet. Logotype ko didasari dek jinih huruf sans serif nan tabal, ditambah jo detail serif nan lazim dipakai dek merek-merek fashion. Kombinasi ko mambari citro merek nan carah sarato saketek bagayo fashion. Logotype ko dapek dicetak di ateh produk sarato materi pamasaran jo ukuran minimal 34 kali 10 milimeter.

The Recognition

About the A' Design Award Gangsa

Dodoshine Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Dodoshine Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Dodoshine Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimensions & Packaging: It can be print on the minimal size at 34mm x 10mm.
Tags: logo, shine, logotype, typeface, font
Production Technology: It can be print on the product or marketing material.
Design Challenge: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Research: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiration: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Project Duration: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Operation Flow: People can see and read it. And then they can understand the meaning of the logo.
Team Members: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu