Mazurro Fungsi Utama: Kamasan Kopi by 19 Poludnik Agencja Reklamowa

Mazurro Fungsi Utama: Kamasan Kopi by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2021

Mazurro Fungsi Utama: Kamasan Kopi

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

A' Design Award Basi Winner in Kamasan Category

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Colors

The Design

About Mazurro Fungsi Utama: Kamasan Kopi

Isi Buku: Mazurro adolah rancangan kamasan untuak kopi. Rancangan ko didasari dek pola grafis nan khas nan dibangun dari huruf M. Pola tu mambari tampilan nan kuek jo dominan ka kantong kopi tu. Bantuak geometris nan minimalis sarato kontras nan tajam mambantu kantong kopi ko manonjol di ateh rak-rak toko. Pola ko diinspirasi dek karya Josef Hoffmann, salah surang pendiri Vienna Workshop, nan bantuak sederhananyo mampangaruahi modernisme awal. Kantong-kantong ko dicetak jo tehnik cetak fleksografi. Tigo raso kopi ditawarkan, masiang-masiang jo warna nan babeda sarato lapisan dasar putiah nan mancipteh efek metalik di bagian-bagian tatantu.

The Recognition

About the A' Design Award Basi

Mazurro Fungsi Utama: Kamasan Kopi adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Mazurro Fungsi Utama: Kamasan Kopi dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Mazurro Fungsi Utama: Kamasan Kopi dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020