Sienna Monroe Fungsi Utama: Kamasan Kosmetik by Ricci Williams

Sienna Monroe Fungsi Utama: Kamasan Kosmetik by Ricci Williams is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2021

Sienna Monroe Fungsi Utama: Kamasan Kosmetik

by Ricci Williams

Client: Summerhouse Collective

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

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Colors

The Design

About Sienna Monroe Fungsi Utama: Kamasan Kosmetik

Teks Buku: Sienna Monroe adolah identitas merek jo kamasan untuak lini kosmetik barasa tumbuhan nan bebas dari uji kekejaman. Kotak hadiah iko sakaligus jadi kotak pangiriman untuak pasanan online, nan mangurangi sampah. Kotak dibuek dari kardus daur ulang tanpa lapisan nan bisa taurai sacaro alami, dicetak jo tinto nabati. Botol dibuek dari kaco, materi nan bisa didaur ulang barulang kali, sadangkan label mamakai kertas bekas pakai konsumen. Corak alami nan dicetak marancak tipografi nan tagas. Kamasan iko dirancang untuak disimpan jo dipakai baliak sasudah produk habih dipakai.

The Recognition

About the A' Design Award Gangsa

Sienna Monroe Fungsi Utama: Kamasan Kosmetik adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Sienna Monroe Fungsi Utama: Kamasan Kosmetik dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Sienna Monroe Fungsi Utama: Kamasan Kosmetik mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimensions & Packaging: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Tags: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Production Technology: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Design Challenge: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Research: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiration: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Project Duration: The project was completed in Los Angeles during the summer of 2020.
Operation Flow: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.