Fondazione Alinari Primary Function: Identitas Merek by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Grafik Competition Category.
PerakGrafik· 2021
Fondazione Alinari Primary Function: Identitas Merek
by Frush Design
Client: Frush | Creative studio
A' Design Award Perak Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #125706
The Design
About Fondazione Alinari Primary Function: Identitas Merek
Fondazione Alinari adolah identitas merek nan dibuek untuak Fondazione Alinari per la Fotografia, sabuah badan publik nan didirikan di Florence untuak pemeliharaan, pengelolaan, sarato promosi koleksi fotografi Alinari. Identitas ko dibangun di sakuliliang huruf ketek A, sabuah abstraksi dari lensa kamera, nan juo bafungsi sabagai bingkai untuak gambar-gambar dari arsip sejarah. Tulisan nan bakarakter pahatan sarato palet hitam putiah mangingekkan cahayo jo bayang-bayang. Sistem ko ditarapkan pado bahan cetak, tiket, katalog, merchandising, sarato sabuah website.
The Recognition
About the A' Design Award Perak
Fondazione Alinari Primary Function: Identitas Merek adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Fondazione Alinari Primary Function: Identitas Merek dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Fondazione Alinari Primary Function: Identitas Merek adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
- Dimensions & Packaging
- Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
- Tags
- brand design, merchandising, print materials, visual identity
- Production Technology
- Brand design and visual identity and language.
- Design Challenge
- The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
- Research
- The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
- Inspiration
- The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
- Project Duration
- The project started in October 2020 in Florence (Italy) and it is still going on.
- Operation Flow
- It's a brand identity project to identificate a new public subject.
- Patents
- Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
- Team Members
- Giuditta Valentina Gentile
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