Kairi Murakami Rancang Ulang Identitas Merek by Daisuke Kobayashi

Kairi Murakami Rancang Ulang Identitas Merek by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2021

Kairi Murakami Rancang Ulang Identitas Merek

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Kairi Murakami Rancang Ulang Identitas Merek

Kairi Murakami adolah rancang ulang identitas merek nan dibuek untuak sabuah hotel di Pulau Iki, Nagasaki, Jepang. Simbol iko didasarkan pado kanji Ichi, nan bantuaknyo adolah sabuah garih horizontal tungga, sarato nan muncul dalam namo hotel tu. Garih tu jugo mangingekkan pado pamandangan Tolok Yunomoto, pamandangan partamo nan diliahek dek tamu sabolun tibo. Logo iko disusun dari garih-garih luruih jo bulatan, mangungkapkan lanskap nan kuat sarato mudah dikana. Warna nan dipakai manggunoan gradasi nan mangingekkan pado sanjo hari. Identitas iko diaplikasikan pado tando aula, kartu namo, sarato kop surek, nan manampiakkan hotel tu sabagai rumah kaduo bagi tamu.

The Recognition

About the A' Design Award Gangsa

Kairi Murakami Rancang Ulang Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Kairi Murakami Rancang Ulang Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Kairi Murakami Rancang Ulang Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi