Smartmoov Fungsi Utamo: Identitas Merek dek Ricardo Filipe Lopes da Silva adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2023 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
BasiGrafik· 2023
Smartmoov Fungsi Utamo: Identitas Merek
dek Ricardo Filipe Lopes da Silva
Klien: Smartmoov
Pamenang A' Design Award Basi dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #126213Desain
Tantang Smartmoov Fungsi Utamo: Identitas Merek
Manfaat utamo dari model bisnis ko adolah mobilitas jo kustomisasi bisnis. Pangusaho dapek manyasuaikan bisnisnyo ka solusi nan labiah fleksibel jo mobil, sahinggo mampalabakan jangkauan bisnisnyo di pasa. Merek ko manggambarkan nilai-nilai ko sacaro dinamis jo futuristik malalui sistem visual nan konsisten, nan batujuan untuak maninspirasi audiens sasaran.
Pangakuan
Tantang A' Design Award Basi
Smartmoov Fungsi Utamo: Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Smartmoov Fungsi Utamo: Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Smartmoov Fungsi Utamo: Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
- Dimensi & Kemasan
- For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
- Tag
- shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
- Teknologi Produksi
- The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
- Tantangan Desain
- Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
- Penelitian
- The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
- Inspirasi
- Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity. - Durasi Proyek
- August 2019 to November 2019 in Curitiba, Brazil
- Alua Operasi
- The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.
Disponsori
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