Ying Hua Qing Su Pakaging dek Jin Zhang adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2022

Ying Hua Qing Su Pakaging

dek Jin Zhang

Klien: Ying Hua Qing Su

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

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Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Ying Hua Qing Su Pakaging

Bagian muko kotak hadiah dilapisi jo bungo sakura, sacocok jo bangunan ikonik di Wuhan, manunjuakan vitalitas musim bungo jo ciri khas lokal. Layang-layang nan mambao surek cinto mangkasiah gambar raso romantis, karakter di era 1990-an manambah kesan retro, manonjolan ciri khas karajinan nan alun saabad dari brand. Rancangan kotak dalam bisa dilipek sacaro pandai manjadi bantuak bungo sakura, nan sacocok jo kotak dasar biru danau, mambantuk raso estetik bungo sakura nan jatuah ka danau.

Pangakuan

Tantang A' Design Award Gangsa

Ying Hua Qing Su Pakaging adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Ying Hua Qing Su Pakaging dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Ying Hua Qing Su Pakaging mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Dimensi & Kemasan: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Tag: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Teknologi Produksi: Coated paper with gray board, hot Blue Gold
Tantangan Desain: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Penelitian: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspirasi: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Durasi Proyek: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Alua Operasi: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Anggota Tim: Designer:Jin Zhang
Illustrator:Ru Jun