Scentwalk Primary Function: Identitas Korporat by Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Primary Function: Identitas Korporat by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Grafik Competition Category.

PerakGrafik· 2022

Scentwalk Primary Function: Identitas Korporat

by Chao Yang, Yiyang Li and Yilin Wang

Client: Communication University of Zhejiang

A' Design Award Perak Winner in Grafik Category

36,988

Verified Award Winner

Verify Award Status for #126459

View at A' Design Award Press Release Award Badge

Colors

The Design

About Scentwalk Primary Function: Identitas Korporat

Scentwalk adolah identitas korporat konseptual untuak sabuah parusahoan maso datang nan mahasia jo manyimpan kanangan dalam bantuak bau. Logo tu adolah singkatan dari namo merek nan dibangun dari ide molekul bau, data, ekstraksi, koleksi jo bajalan. Skema warna mamakai foil perak holografik, sabuah bahan nan tampak perak tapi mamantulkan warna dalam cahayo, mancerminkan ide baraso gas indak bawarna tapi bisa manciptokan emosi. Tando tu dinamis jo dilengkapi jo bunyi nan spesifik. Poster jo produk nan bakaitan manujuak ka diri surang, pasangan, kaluarga jo kawan.

The Recognition

About the A' Design Award Perak

Scentwalk Primary Function: Identitas Korporat adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Scentwalk Primary Function: Identitas Korporat dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Scentwalk Primary Function: Identitas Korporat adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensions & Packaging: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tags: future, graphic, concept brand, poster, experimental
Production Technology: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Design Challenge: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Research: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiration: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Project Duration: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operation Flow: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Team Members: Chao Yang
Yiyang Li
Yinlin Wang.