Gangsa Kamasan · 2022
Xiaoxiancao Kantong Teh
by Jin Zhang
- A' Design Award Gangsa 2022 in Kamasan
- CLIENT: Xiao xian cao
- Estimated Number of Design Views: 13,326
- Verification code AA59E22FE5 · Verify this award
Colors
About Xiaoxiancao Kantong Teh
Malalui pangkajian tantang asal-muasal kantong teh, parancang manantuan carito di jaman Dinasti Tang, jo mangambiak tradisi minum teh sambil manutuik muluik jo langang sabagai ekspresi visual utamo agiah labiah banyak urang tau jo sayang teh jo caro nan labiah manarik. Di bahagian balakang, dipakai tulisan "teh" nan gampang dipahami untuak manyampaian jenis produk jo maningkatan kesan kualitas. Kantong teh ketek ko manggunoan pakek aluminium foil jo bungkusan ketek mandiri, nan mamudahan konsumen untuak dibao jo diminum.
About the A' Design Award Gangsa
Xiaoxiancao Kantong Teh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Xiaoxiancao Kantong Teh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Xiaoxiancao Kantong Teh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
- Dimensions & Packaging
- Box size285mm*100mm*35mmPackage content3g*10
- Tags
- Tea bag, Tang Dynasty, tea, China, packaging, illustration
- Production Technology
- The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
- Design Challenge
- Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
- Research
- Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
- Inspiration
- In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
- Project Duration
- It will be designed in August 2020 and put on the market in September 2020
- Operation Flow
- The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
