Souldar Cracker Kamasan Camilan dek Yeqin Chen

Souldar Cracker Kamasan Camilan dek Yeqin Chen adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2022

Souldar Cracker Kamasan Camilan

dek Yeqin Chen

Klien: Dali Foods Group

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

10,156

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #126515

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Souldar Cracker Kamasan Camilan

Souldar Cracker adolah rancangan kamasan untuak camilan biskuik soda rasa coklat. Produk iko diletakkan di tangah komposisi visual. Di sisi kida, tata latak nan jaleh manyusun biskuik-biskuik tu di jarak nan babeda untuak mampaluweh kesan ruang dalam aria nan tabateh. Saus coklat manitiak dari bagian ateh kamasan bak hujan, marubah suasana nan statis manjadi dinamis. Warna coklat dipakai sabagai warna utamo untuak mangungkapkan raso produk. Karton luar dibuek dari ivory board, dan babarapo elemen tapiliah dicetak jo sepuahan ameh. Satiok biskuik dibungkuih satu-satu di dalam kotak.

Pangakuan

Tantang A' Design Award Gangsa

Souldar Cracker Kamasan Camilan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Souldar Cracker Kamasan Camilan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Souldar Cracker Kamasan Camilan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensi & Kemasan: Size: 210(L)*150(W)*50(H) mm
Tag: Chocolates, soda cracker, snacks, Packaging Design, Branding
Teknologi Produksi: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Tantangan Desain: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Penelitian: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspirasi: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Durasi Proyek: The project started in May 2020 and completed on July 2020, Shantou.
Alua Operasi: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Paten: Copyrights belong to Dali Foods Group, 2020.
Anggota Tim: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Kredit Gambar: Yeqin Chen