Zhen Hao E Kamasan Makanan Anjiang dek Yuchen Han

Zhen Hao E Kamasan Makanan Anjiang dek Yuchen Han adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

BasiKamasan· 2022

Zhen Hao E Kamasan Makanan Anjiang

dek Yuchen Han

Klien: Ningbo Xuanmengzhi Trading Company Ltd.

Pamenang A' Design Award Basi dalam Kategori Kamasan

9,320

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #126938

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Zhen Hao E Kamasan Makanan Anjiang

Zhen Hao E marupokan siri kamasan untuak makanan anjiang jo makanan ringan anjiang. Rancangan iko maambiak inspirasi dari budaya Cino, jo manampilkan anjiang sabagai kaisar-kaisar kuno dari bahagai zaman. Di Cino, pamilik anjiang acok digambarkan sabagai pejabat nan malayani hewan piaraannyo, jo idewa iko mambantuak ilustrasi nan dipakai. Karakter anjiang kartun manunjuakkan kalompok ukuran, mamisahkan anjiang ketek jo anjiang sadang samo gadang. Warna nan babeda dipakai untuak mamisahkan makanan anjiang jo makanan ringan, sahinggo rangkaian produk iko lebih mudah dipahami. Kamasan iko manggunokan bahan karateh daur ulang, karateh gelombang, sarato kantong aluminium foil.

Pangakuan

Tantang A' Design Award Basi

Zhen Hao E Kamasan Makanan Anjiang adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Zhen Hao E Kamasan Makanan Anjiang dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Zhen Hao E Kamasan Makanan Anjiang dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensi & Kemasan: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tag: Dog food, Oriental style, Package Design, Cartoon Dog
Teknologi Produksi: Recycled paper, corrugated paper, aluminium foil bag.
Tantangan Desain: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Penelitian: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspirasi: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Durasi Proyek: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Alua Operasi: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.