Tralock Fungsi Utama: Kamasan Gembok by Bakhtiyar Baimurzayev

Tralock Fungsi Utama: Kamasan Gembok by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2022

Tralock Fungsi Utama: Kamasan Gembok

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

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Colors

The Design

About Tralock Fungsi Utama: Kamasan Gembok

Teks Buku: Tralock adolah kamasan nan dirancang untuak gembok koper paja. Kotaknyo babantuak sarupo koper ketek, nan manyambuangkan kamasan tu langsuang jo tujuan produk tasabuik. Namonyo digabuangkan dari kato travelling jo lock, sarato huruf o pado logo dibantuak sarupo lubang kunci. Struktua kamasan iko punyo duo lapisan. Inti blister manahan gembok jo kunci supayo tatap di tampeknyo, sadangkan lapisan karton mambaok rancangan cetak. Ado pulo diecut nan mambuek pambali bisa maliek produk di dalamnyo. Warna nan tarang mancarminkan tema paja sarato mambantu kamasan iko tampak manonjol.

The Recognition

About the A' Design Award Gangsa

Tralock Fungsi Utama: Kamasan Gembok adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Tralock Fungsi Utama: Kamasan Gembok dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Tralock Fungsi Utama: Kamasan Gembok mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev