Loacker Rebrand Fungsi Utamo: Kemasan Makanan dek Marco Ventrice

Loacker Rebrand Fungsi Utamo: Kemasan Makanan dek Marco Ventrice adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2022

Loacker Rebrand Fungsi Utamo: Kemasan Makanan

dek Marco Ventrice

Klien: Spider

Pamenang A' Design Award Perak dalam Kategori Kamasan

32,520

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #127989

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Loacker Rebrand Fungsi Utamo: Kemasan Makanan

Loacker Rebrand adolah sistem kemasan sarato identitas merek nan dibuek untuak sabuah parusahaan makanan basajarah nan takana jo produk wafer sarato coklat. Logonyo babantuak lambang panjago (coat of arms) nan mamuek Gunuang Sciliar, sabuah rujuakan ka namo kaluargo, aka budayo, sarato alam sakuriliangnyo. Satiok kaluarga produk disajikan jo pambaraian nan jaleh tantang resep sarato bahan-bahannyo. Hierarki elemen kemasan alah didefinisikan baliak sarato gambar produk nampak realistis. Sabuah kode di baliak satiok kemasan mangaitan ka informasi labiah lanjuik tantang merek sarato barang tasabuik.

Pangakuan

Tantang A' Design Award Perak

Loacker Rebrand Fungsi Utamo: Kemasan Makanan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Loacker Rebrand Fungsi Utamo: Kemasan Makanan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Loacker Rebrand Fungsi Utamo: Kemasan Makanan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Dimensi & Kemasan: different sizes
Tag: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Teknologi Produksi: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Tantangan Desain: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Penelitian: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Inspirasi: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Durasi Proyek: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Alua Operasi: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Anggota Tim: Spider Adv, Loacker Team
Kredit Gambar: All food images were realized featuring studio PiùLuce.