Qinjianguo Fungsi Utama: Kemasan Bubuak Uwi by Dongcheng

Qinjianguo Fungsi Utama: Kemasan Bubuak Uwi by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2022

Qinjianguo Fungsi Utama: Kemasan Bubuak Uwi

by Dongcheng

Client: Qinjianguo

A' Design Award Gangsa Winner in Kamasan Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Fungsi Utama: Kemasan Bubuak Uwi

Teks Buku: Qinjianguo marupokan sabuah desain kemasan untuak bubuak uwi tongkek basi. Produk iko mangikuik siklus panjatan salamo sapuluah tahun, dima tanah diistirahatkan sarato hanyo satu musim uwi nan ditanam satiok sapuluah tahun. Uwi nan tumbuah di tanah nan bakcando iko manyerok gizi nan kayo, sarato dagiangnyo langsuang diolah manjadi bubuak. Kotak iko ba ukuran 120 kali 120 kali 150 milimeter. Grafik nan ado mambantuak simbol visual angko sapuluah, dibangun dari layang-layang di musim semi, cangkariak di musim paneh, karajo batani di musim gugua, pohon cedar di musim dingin, sarato patani nan sadang mambajak. Imaji iko manunjuakkan musim-musim salamo sapuluah tahun tasabuik.

The Recognition

About the A' Design Award Gangsa

Qinjianguo Fungsi Utama: Kemasan Bubuak Uwi adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Qinjianguo Fungsi Utama: Kemasan Bubuak Uwi dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Qinjianguo Fungsi Utama: Kemasan Bubuak Uwi mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU