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Hanzi and Alphabet Desain Tipografi by Rui Ma

Hanzi and Alphabet Desain Tipografi by Rui Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Grafik Competition Category.


BasiGrafik· 2022

Hanzi and Alphabet Desain Tipografi

by Rui Ma

Client: Rui Ma

A' Design Award Basi Winner in Grafik Category

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The Design

About Hanzi and Alphabet Desain Tipografi

Iko adolah sakumpulan desain tipografi nan mawakili gabungan duo budaya nan balainan, yaitu Hanzi jo Alfabet. Desain tipografi iko manggabungkan guratan karakter Hanzi jo huruf Inggirih. Satiok huruf dirancang jo bantuk khusus dari satu atau labiah bagian guratan Hanzi. Desain iko diciptoan jo manggunoan bahaso visual kontemporer basamo warna-warna nan cerah.

The Recognition

About the A' Design Award Basi

Hanzi and Alphabet Desain Tipografi adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Hanzi and Alphabet Desain Tipografi dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Hanzi and Alphabet Desain Tipografi dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a set of type design that combines Hanzi character strokes and English letters. Each letter was designed with customized shapes from one or more parts of Hanzi strokes. The design was created in a modern and clean visual system with bright colors.
Dimensions & Packaging
Each application visualizes how the type could work together as words and how the Hanzi strokes can be shapes as design elements and patterns. The pattern design was based on the Hanzi strokes that were used for the letters in the words.
Tags
Type Design, Typography, Visual Communication, Graphic Design, Language
Production Technology
The first steps were sketches on digital screen by using a grid system. And the design was created and designed with Adobe Illustrator and Photoshop.
Design Challenge
The challenge of this project is how to combine the Hanzi stroke shapes and English letters in a clear and also creative way.
Research
The research was based on information about Hanzi character strokes and English alphabet from books and online.
Inspiration
The inspiration was from combining Chinese and English language culture. At the same time, I am also inspired by clean and modern visual designs, which brought me to think about how to create an alphabet that represents Hanzi in a modern way.
Project Duration
2021 Los Angeles
Operation Flow
The type would be primarily used for communication design.

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