Fly By Jing Fungsi Utama: Kemasan Bumbu Masak by Fly By Jing

Fly By Jing Fungsi Utama: Kemasan Bumbu Masak by Fly By Jing is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2022

Fly By Jing Fungsi Utama: Kemasan Bumbu Masak

by Fly By Jing

Client: Fly By Jing

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

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Colors

The Design

About Fly By Jing Fungsi Utama: Kemasan Bumbu Masak

Teks Buku: Fly By Jing marupokan desain kemasan untuak saus sambal renyah Sichuan nan dijua dalam guci kaco. Desain iko baraka dari tradisi tapi dibantuak sasuai jo caro urang makan kini. Palet warna nan mancolok sarato nado suaro nan langsuang mambedakan kemasan iko jo saus lain di pasa. Kalimaik nan panjang tacetak di label manggambarkan merek tu sarato manjalehkannyo untuak pambaco. Desain iko mancerminkan nilai jo tujuan merek, nan mangambia dari raso Chengdu jo kadai-kadai kaciak lokalnyo.

The Recognition

About the A' Design Award Gangsa

Fly By Jing Fungsi Utama: Kemasan Bumbu Masak adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Fly By Jing Fungsi Utama: Kemasan Bumbu Masak dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Fly By Jing Fungsi Utama: Kemasan Bumbu Masak mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
Dimensions & Packaging: W 6mm x D 6mm x H 8.5mm, glass jar
Tags: Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
Inspiration: The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
Team Members: Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency
Image Credits: All images / Photographer / Maria Be

Read the Press Release