Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu dek Tiger Pan adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
PerakKamasan· 2022
Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu
dek Tiger Pan
Klien: Jiugui Liquor Co., Ltd
Pamenang A' Design Award Perak dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #130922Desain
Tantang Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu
Treasured Brew of the Cave adolah desain kemasan untuak baijiu Cino. Bantuak botol karuang nan klasik tatap dipatahankan, jo tali nan dililik di bagian lihia, samantaro bahannyo diubah dari porselen ka kaco. Pamukoan kaco manambah kilau jo tekstur sarato mambuek botol ko babeda dari kemasan keramik nan dipakai merek lain. Sabuah gunuang diukir di bagian dasar jo gaya gambar Cino kuno untuak manggambarkan konsep panyimpanan di guo, suatu caro nan lah lamo dipakai dek urang Miao. Botol ko tatap barasiah jo transparan, jo angko anam nan ditimbua di ateh nyo.
Pangakuan
Tantang A' Design Award Perak
Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Treasured Brew of the Cave Primary Function: Kemasan Botol Baijiu adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Dimensi & Kemasan
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - Tag
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- Teknologi Produksi
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Tantangan Desain
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Penelitian
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Inspirasi
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - Durasi Proyek
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Alua Operasi
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Anggota Tim
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Kredit Gambar
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
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