The Sound of Poetry Visual Utamo Kampanye by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Grafik Competition Category.
BasiGrafik· 2022
The Sound of Poetry Visual Utamo Kampanye
Client: Chih-hsi Chen
A' Design Award Basi Winner in Grafik Category
Verified Award Winner
Verify Award Status for #131359The Design
About The Sound of Poetry Visual Utamo Kampanye
Book Text: The Sound of Poetry marupokan visual utamo nan dirancang untuak sabuah kampanye nan tadiri dari duo bagian: teater puisi nan mangaja tantang suaro sarato serangkaian lokakaryo tantang fiksi ilmiah jo alam semesta. Visual utamo ko babantuak jajak audio, bak nan taliek di layar komputer. Unsur-unsur alam sarupo api, daun, jo karang didistorsi manjadi bantuak galombang, mancipatokan efek nan eksotis sarato surealis. Susunan horizontal ko manggambarkan baris-baris tuliahan dalam sabuah puisi. Poster lipek ko dicetak di ateh kartas berserat, salah satu sisinyo dibuek buram untuak mampatahankan latar balakang hitam pakek, jo judul nan dicetak jo tinto perak.
The Recognition
About the A' Design Award Basi
The Sound of Poetry Visual Utamo Kampanye adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. The Sound of Poetry Visual Utamo Kampanye dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. The Sound of Poetry Visual Utamo Kampanye dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
- Dimensions & Packaging
- Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm - Tags
- Poetry, Sound, Wave, Universe, Life
- Production Technology
- In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color. - Design Challenge
- The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
- Inspiration
- "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry. - Project Duration
- The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
- Patents
- Copyrights belong to Chih-hsi Chen.
- Team Members
- Chih-hsi Chen
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