Unique Me Kemasan Anggur by Agilis Design Graphic Design

Unique Me Kemasan Anggur by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2022

Unique Me Kemasan Anggur

by Agilis Design Graphic Design

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #131506

View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Kemasan Anggur

Unique Me adolah kemasan karton kertas nan dirancang untuak anggur sagar. Rancangan iko didasari dek ide bahaso indak ado duo urang di dunia nan sarupo dari segi rupo, pikiran, karakter, atau gerak-gerik. Ilustrasi nan digambar tangan mambari anggur tu muko nan sederhana, sahinggo buah tu ditampilkan sabagai sakumpulan individu nan unik. Palet warna nan sagar sarato tata latak nan sederhana mandukuang tema ini. Pasa buah sagar di Cina sangaik kompetitif jo acok kali hanyo mamakai foto buah nan biaso atau pamandangan ladang. Unique Me batujuan untuak tampil bado sarato mambangun hubungan emosional jo pelanggan.

The Recognition

About the A' Design Award Gangsa

Unique Me Kemasan Anggur adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Unique Me Kemasan Anggur dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Unique Me Kemasan Anggur mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji