BeeHacchee Fungsi Utamo: Kamasan Tart by Shingo Furusho

BeeHacchee Fungsi Utamo: Kamasan Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2022

BeeHacchee Fungsi Utamo: Kamasan Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Basi Winner in Kamasan Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Fungsi Utamo: Kamasan Tart

Teks Buku: BeeHacchee adolah rancangan kamasan untuak tart keju madu. Kotaknyo babantuak heksagonal dan mangingekkan ka sarang labah, mambarikan bantuak visual pado konsep madu tu. Kamasan iko dibuek dari salembar karton, jo ukuran lebar 224 mm, dalam 195 mm, jo tinggi 44 mm. Karateh kraft mambarikan kesan santai dan ramah, samantaro bingkai kuniang nan dicetak di permukaannyo manambah kontras. Mancetak warna kuniang di ateh karateh kraft tu susah, dek warna tu masuak ka dalam karateh, sainggo diparalukan mitra percetakan nan sabana ahli untuak mancapai hasil nan dituju.

The Recognition

About the A' Design Award Basi

BeeHacchee Fungsi Utamo: Kamasan Tart adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. BeeHacchee Fungsi Utamo: Kamasan Tart dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. BeeHacchee Fungsi Utamo: Kamasan Tart dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.