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Memory of Jiangnan Poster by Yi Wu and Yanghua Yao

Memory of Jiangnan Poster by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Grafik Competition Category.


BasiGrafik· 2022

Memory of Jiangnan Poster

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

A' Design Award Basi Winner in Grafik Category

Colors

The Design

About Memory of Jiangnan Poster

Kenangan Jiangnan marupokan poster nan basumbo dari puisi tradisional Cino. Rancangan iko batolak dari ciri-ciri tulisan tulang oracle jo aksara segel, nan disederhanakan manjadi bantuak grafis nan jaleh. Unsur tradisional ditransformasi sacaro grafis, didekonstruksi jo diciptokan baliak, sarato eksperimen tigo dimensi diterapkan pado bantuak hurufnyo. Poster ko dihasilkan mangguno cetak digital jo ukuran 70 kali 100 sentimeter. Tujuannyo untuak manampilkan pasona budaya Jiangnan, aksara Cino, jo puisi kuno kapado audiens internasional.

The Recognition

About the A' Design Award Basi

Memory of Jiangnan Poster adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Memory of Jiangnan Poster dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Memory of Jiangnan Poster dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging
70*100cm
Tags
poster,Jiangnan cultural
Production Technology
Digital printing
Design Challenge
The decomposition and reconstruction of Jiangnan cultural elements
Research
"Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration
"Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration
The project started in April 2021
Team Members
YI WU
YANGHUA YAO

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