Tsingtao Beer Fungsi Utamo: Kemasan Kotak Kado Bir by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2022
Tsingtao Beer Fungsi Utamo: Kemasan Kotak Kado Bir
by Tsingtao Brewery Culture Media Co., Ltd.
Client: Tsingtao Brewery Culture Media Co.,Ltd.
A' Design Award Perak Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #132955The Design
About Tsingtao Beer Fungsi Utamo: Kemasan Kotak Kado Bir
Tsingtao Beer adolah kemasan kotak kado nan dibuek untuak paringatan ka-120 taun merek ko. Desain ko manyimpan tigo bir Pilsner klasik dan badasa pado arsitektur khas Qingdao. Ilustrasinyo mamadukan landmark tampatan jo budayo merek, mampatunjuakan hubungan antaro merek jo budayo daerah. Kotak lua tabuka ka duo sisi, sabuah gerakan nan taransang dari mekarnyo hop, salah satu bahan bir. Bir-bir tampak katiko kotak kado dibukak. Kertas khusus dipakai, dan produksinyo maliputi cetak UV, hot stamping, sarato embossing.
The Recognition
About the A' Design Award Perak
Tsingtao Beer Fungsi Utamo: Kemasan Kotak Kado Bir adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Tsingtao Beer Fungsi Utamo: Kemasan Kotak Kado Bir dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Tsingtao Beer Fungsi Utamo: Kemasan Kotak Kado Bir adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Dimensions & Packaging
- Width 276mm x Depth 90mm x Height 286mm
- Tags
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Production Technology
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Design Challenge
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Research
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Inspiration
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Project Duration
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Operation Flow
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- Team Members
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
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