Qiong Niang Baijiu Pakaging by Evan Chen, Lei Zhang and Tian Dong

Qiong Niang Baijiu Pakaging by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2022

Qiong Niang Baijiu Pakaging

by Evan Chen, Lei Zhang and Tian Dong

Client: Lascaux Design Institute Inc.

A' Design Award Gangsa Winner in Kamasan Category

13,962

Verified Award Winner

Verify Award Status for #133243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qiong Niang Baijiu Pakaging

Mareka alah mamasuakan Minara Lonceng jo Gendang, nan paling mawakili Qionglai, sarato peta Qionglai ka dalam gambar utamo pakaging jo cara manggurakannyo sabagai grafik abstrak. Gunuang-gunuang gadang Qionglai alah mambasuah urang jo budaya Qionglai dan manjadi wadah nan penting untuak Qionglai. Dalam rancangan label botol mareka, grafik abstrak ditindiah-tindiah di ateh kareh istimewa nan tipih, jo cahaya manyariang malalui botol jo industri wine untuak manciptoan gambaran Gunuang Tiantai lokal Qionglai, nan bilo ditindiah manambaah bobot budayonyo.

The Recognition

About the A' Design Award Gangsa

Qiong Niang Baijiu Pakaging adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Qiong Niang Baijiu Pakaging dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Qiong Niang Baijiu Pakaging mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Dimensions & Packaging: The size is 210mm*80mm*80mm。
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Design Challenge: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Research: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Inspiration: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Project Duration: This project is being completed in Suzhou and is due to be completed in October 2021.
Operation Flow: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Team Members: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang