Perak Kamasan · 2022
Shengming Shijia Primary Function: Kotak Hadiah Teh
by Hangzhou Xianlin Tea Co., Ltd.
- A' Design Award Perak 2022 in Kamasan
- CLIENT: Hangzhou Xianlin Tea Co., Ltd.
- Estimated Number of Design Views: 24,313
- Verification code B680F06913 · Verify this award
Colors
About Shengming Shijia Primary Function: Kotak Hadiah Teh
Shengming Shijia adolah kotak hadiah teh nan manampilkan pamandangan tampatan nan bakaik jo budaya teh. Kotak luanyo mangulang pamandangan nan dikana sabagai Tigo Kolam Manyorong Bulan, dibuek dari kertas jo teknik cetak sarato timbul. Warna utamonyo adolah biru tinto, nan mangana kabakan malam. Duo baleuah balubang di kotak lua manyatu mambantuak bulan panuah sabalun bungkuihan dibukak. Kotak lua dikaluakan dari duo sisi, manampakkan cetakan bulan bulek nan tasusun rapi di kotak dalam. Desain ko manghubuangkan pamandangan tampatan nan tanamo jo suasano tanang manikmati teh.
About the A' Design Award Perak
Shengming Shijia Primary Function: Kotak Hadiah Teh adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Shengming Shijia Primary Function: Kotak Hadiah Teh dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Shengming Shijia Primary Function: Kotak Hadiah Teh adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
