Dahan Guanfang Fungsi Utama: Kemasan Minuman Keras by Lijuan Zhang

Dahan Guanfang Fungsi Utama: Kemasan Minuman Keras by Lijuan Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2022

Dahan Guanfang Fungsi Utama: Kemasan Minuman Keras

by Lijuan Zhang

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #133746

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dahan Guanfang Fungsi Utama: Kemasan Minuman Keras

Teks Buku: Dahan Guanfang marupokan desain kemasan minuman keras nan diilhami dek Dinasti Han dari Cino. Tutuik botol dibantuak sarupo cap giok karajaan, simbol tradisional untuak kakuasoan jo status. Bagian dapan kotak polos, dan kemasan ko tabuka dari tangah untuak mampalihatan adegan nan tarinci. Ilustrasi tu mampalihatan ampek binatang panjago Cino, Qinglong, Harimau Putiah, Suzaku, jo Xuanwu, basamo jo paristiwa-paristiwa tanamo dari Dinasti Han. Botol tabuek dari keramik jo lapisan ameh, tutuiknyo dari plastik ameh, dan kotaknyo dihiasi jo bronzing. Kotak bagian dalam maliduangi botol.

The Recognition

About the A' Design Award Gangsa

Dahan Guanfang Fungsi Utama: Kemasan Minuman Keras adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Dahan Guanfang Fungsi Utama: Kemasan Minuman Keras dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Dahan Guanfang Fungsi Utama: Kemasan Minuman Keras mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.
Dimensions & Packaging: Packing box size: 165mm X 120mm X H300mm
Tags: Atmosphere Emperor Heavy
Production Technology: The special packaging used is bronzing, the bottle is a ceramic bottle with roasted gold, and the bottle cap is a golden plastic cap.
Design Challenge: How does the difficulty of this design ingeniously reflect the history of the Han Dynasty in China, and show the prosperity of the Han Dynasty. We manifest it through the opening of the box shape. It's like slowly turning over a picture of history. The prosperity of the Han Dynasty is as vivid as before.
Research: The design is very clever, the history is enclosed in the book, and the box is opened to show the history of the Han Dynasty, let us slowly understand the history of the Han Dynasty,Opening the screen from simple to complex has a more sense of experience and ceremony.
Inspiration: The Han Dynasty is a very prosperous dynasty in Chinese history. The illustration design of the four great Chinese beasts, Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty, shows the prosperity of the Han Dynasty in China. The emperor’s jade seal was used as a bottle cap to reflect the emperor’s rights.
Project Duration: The project was launched in June 2020 and completed in November 2020
Operation Flow: The package is opened from the front middle, convenient and fast.The box type is simple, and the inner box can protect the product well
Team Members: Lijuan Zhang