Guizhou Moutai Maoyuan Jiu Fungsi Utamo: Kemasan Minuman Kareh by Luo Heng

Guizhou Moutai Maoyuan Jiu Fungsi Utamo: Kemasan Minuman Kareh by Luo Heng is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2022

Guizhou Moutai Maoyuan Jiu Fungsi Utamo: Kemasan Minuman Kareh

by Luo Heng

Client: Laboratory and Hopeful

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #133947

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guizhou Moutai Maoyuan Jiu Fungsi Utamo: Kemasan Minuman Kareh

Guizhou Moutai Maoyuan Jiu adolah desain kemasan untuak minuman kareh Cino. Botolnyo tabuek dari kaco jo proses sandblasting sarato logo timbua warno emeh maweh. Bagian lihia disalasaikan jo proses sumbua logam, jo bagian ateh tutuiknyo dibuek timbua manyarupoi kaco. Kotak luanyo mamakai hot stamping jo emboss. Ijau tuo jo emeh manjadi warno utamo. Corak alun manunjuak ka Sungai Chishui nan dipakai dalam pembuatannyo, samantaro dewi tabang di ateh tutuik jo buruang bangau jo dahan pinus di lihia manuruik motif tradisional Cino.

The Recognition

About the A' Design Award Perak

Guizhou Moutai Maoyuan Jiu Fungsi Utamo: Kemasan Minuman Kareh adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Guizhou Moutai Maoyuan Jiu Fungsi Utamo: Kemasan Minuman Kareh dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Guizhou Moutai Maoyuan Jiu Fungsi Utamo: Kemasan Minuman Kareh adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Dimensions & Packaging: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Tags: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Design Challenge: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Research: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspiration: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Project Duration: The project started in November 2019 in Jiangxi and finished.
Operation Flow: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Team Members: Luo Heng
Image Credits: Luo Heng