Satine Jersey Fungsi Utama: Kamasan Susu dek Blackandgold Shanghai adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
BasiKamasan· 2022
Satine Jersey Fungsi Utama: Kamasan Susu
Klien: Yili Group
Pamenang A' Design Award Basi dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #134131Desain
Tantang Satine Jersey Fungsi Utama: Kamasan Susu
Teks Buku: Satine Jersey marupokan kamasan nan dirancang untuak produk susu Jersey premium. Rancangan ko manggunokan gaya Art Deco untuak mangungkapkan kamewahan sarato mancerminkan asa susu tu. Latar balakang ditutuik jo warna hijau Satine sadangkan logo diolah jo warna ameh. Ilustrasi garih ameh manampakkan pamandangan Inggirih jo ladang susu Jersey, nan dibingkai dek London Eye. Namo produk ditampatkan di dalam motif lilin sagel Eropah untuak manyimbolkan tradisi Inggirih. Kamasan bagian dalam dibuek dari foil aluminium, samantaro kotak bagian lua dibuek dari karateh perak nan bakilek-kilek.
Pangakuan
Tantang A' Design Award Basi
Satine Jersey Fungsi Utama: Kamasan Susu adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Satine Jersey Fungsi Utama: Kamasan Susu dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Satine Jersey Fungsi Utama: Kamasan Susu dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
- Dimensi & Kemasan
- Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm - Tag
- Packaging, milk, premium, China, Jersey
- Teknologi Produksi
- Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper - Tantangan Desain
- Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
- Penelitian
- In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
- Inspirasi
- The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
- Durasi Proyek
- The project started in February, 2020 and the product is launched in April, 2020.
- Alua Operasi
- The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
- Anggota Tim
- Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG - Kredit Gambar
- All photos credits to blackandgold Shanghai, 2022.
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