Plant Selected Kamasan Minuman dek Blackandgold Shanghai

Plant Selected Kamasan Minuman dek Blackandgold Shanghai adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2022

Plant Selected Kamasan Minuman

dek Blackandgold Shanghai

Klien: Yili Group

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

12,631

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #134253

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Plant Selected Kamasan Minuman

Plant Selected adolah rancangan kamasan untuak sagalo jinih minuman babahan tumbuahan. Wadahnyo marupokan botol PET nan dilapisi film doff, jo ukuran lebar 60 mm, dalam 60 mm, jo tinggi 177 mm. Warna hijau dipakai untuak minuman kaledai (soya), sadangkan warna biru untuak minuman oat. Namo produk ditulih jo huruf gaya graffiti Inggris nan gadang, sarato kaledai jo oat baaka ameh diintegrasikan ka dalam huruf-huruf tu. Latar balakang nan bawarna panuah mambantuak blok warna nan kuat di ateh rak. Kaguna-an produk diletakkan di bagian bawah untuak mambaritahu konsumen.

Pangakuan

Tantang A' Design Award Gangsa

Plant Selected Kamasan Minuman adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Plant Selected Kamasan Minuman dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Plant Selected Kamasan Minuman mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Dimensi & Kemasan: Width 60 mm x Depth 60 mm x Height 177 mm
Tag: Packaging, plant-based Beverage, plant milk, China
Teknologi Produksi: PET bottle covered with Matte film
Tantangan Desain: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Penelitian: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspirasi: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Durasi Proyek: The project started in September, 2020 and the product is launched in March, 2021
Alua Operasi: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Paten: All photos and video credits to blackandgold Shanghai, 2022.
Anggota Tim: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN