Freeze Dried Kamasan Kopi dek Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried Kamasan Kopi dek Shanghai Yuanshang Culture Communication Co., Ltd. adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2022

Freeze Dried Kamasan Kopi

dek Shanghai Yuanshang Culture Communication Co., Ltd.

Klien: Huzhou Jinnuokang Health Technology Co., Ltd.

Pamenang A' Design Award Ameh dalam Kategori Kamasan

36,469

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #134719

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Freeze Dried Kamasan Kopi

Freeze Dried adolah desain kamasan kopi nan dibuek untuak pasa konsumen mudo. Kamasan ko manggabuangkan panampilan modern jo unsur-unsur budayo tradisional Tionghoa. Konsep visualnyo badasarkan limo unsur yaitu ameh, kayu, aia, api, jo tanah, sarato mamakai warna-warna tradisional Tionghoa. Sabuah kaleng gadang manampuang babarapo kaleng nan labiah ketek, jadi set ko mudah disimpan jo dibao. Satiok kaleng ketek dapek ditutuik baliak, nan mambantu maatur jumlah kopi nan dipakai. Label lua dicetak di ateh karateh balapis, jo kaleng-kaleng ketek tabuek dari polipropilena.

Pangakuan

Tantang A' Design Award Ameh

Freeze Dried Kamasan Kopi adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Freeze Dried Kamasan Kopi dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Freeze Dried Kamasan Kopi malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensi & Kemasan: Diameter 95mm
Height 130mm
Tag: Ingenious, Quality, Fashion
Teknologi Produksi: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Tantangan Desain: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Penelitian: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspirasi: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Durasi Proyek: The project started in Shanghai in November 2020 and ended in May 2021.
Alua Operasi: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.