Stories of Communication Rancangan Identitas Merek by Mengyi Xie

Stories of Communication Rancangan Identitas Merek by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2022

Stories of Communication Rancangan Identitas Merek

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Rancangan Identitas Merek

Stories of Communication adolah rancangan identitas visual nan dibuek untuak marayoan ulang tahun ka-15 sabuah sakolah komunikasi di universitas. Logo utamo marupokan grafis geometris nan didasari dek angko 15. Dari logo utamo tu, dikambangkan pulo sabuah kaluarga nan taridiri dari 100 sub-logo. Satiok sub-logo manampilkan salah satu carito, panamuan, atau inisiatif dari sajarah komunikasi, muloi dari tali basimpua nan dipakai di maso prasajarah sampai koran partamo jo jaringan internet dunia (world wide web). Disusun sacaro kronologis, sub-logo-sub-logo tu diaplikasikan pado poster, undangan, pamflet, tampilan di lokasi acara, sarato cindaramato.

The Recognition

About the A' Design Award Gangsa

Stories of Communication Rancangan Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Stories of Communication Rancangan Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Stories of Communication Rancangan Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie