Li Beer Kemasan Bir dek China Resources Snow Breweries

Li Beer Kemasan Bir dek China Resources Snow Breweries adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2022 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

AmehKamasan· 2022

Li Beer Kemasan Bir

dek China Resources Snow Breweries

Klien: China Resources Snow Breweries

Pamenang A' Design Award Ameh dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #136752

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Li Beer Kemasan Bir

Li adolah rancangan kemasan hadiah untuak bir. Boto kaco ko mangambiak bantuaknyo dari boto tembikar Shuang-Er-Ni-Yu nan ditamukan di situs budaya Yangshao. Ukiran di parmukaannyo manyarupoi riak aia jo garih-garih ikan tradisional. Teknik emboss dipakai pado kemasan ko, sahinggo teksturnyo dapek dirasokan jo sentuhan. Gambar nan elok jo huruf kuno manambah raso sajarah. Kemasan ko dibukak jo caro manyubiak segel di bagian ateh. Rancangan ko marayokan sajarah awal pambuatan bir di Cino sarato resep tradisional Cino nan dipakai untuak bir di dalamnyo.

Pangakuan

Tantang A' Design Award Ameh

Li Beer Kemasan Bir adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Li Beer Kemasan Bir dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Li Beer Kemasan Bir malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimensi & Kemasan: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Teknologi Produksi: The bottle is made of glass.
Tantangan Desain: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Penelitian: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspirasi: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Durasi Proyek: The project started in 2020 and finished in June, 2021.
Alua Operasi: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.