SberPay Fungsi Utamo: Aplikasi Pambayaran dek Sber

SberPay Fungsi Utamo: Aplikasi Pambayaran dek Sber adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Seluler.

PerakSeluler· 2022

SberPay Fungsi Utamo: Aplikasi Pambayaran

dek Sber

Klien: Sber

Pamenang A' Design Award Perak dalam Kategori Seluler

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Verifikasi Status Pangharogaan untuak #137184

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang SberPay Fungsi Utamo: Aplikasi Pambayaran

SberPay adolah aplikasi pambayaran untuak pambalian online jo di dalam aplikasi. Pambayaran dilakukan malalui aplikasi SberBank Online, sahinggo data kartu indak dipindahkan ka toko atau mitra. Saldo kartu dapek diliek sabalun satiok pambayaran. Pambayaran sakali, pambayaran barulang jo langganan didukuang, sarato jumlah kartu nan indak tabatas dapek dihubuangkan untuak dipakai kudian. Bahaso visualnyo sadarhano jo babasih pado tipografi, sabuah tombol jo gradien. Tujuannyo adolah untuak mahilangkan kaparaluan mamasuakkan rincian kartu jo mambuek pambayaran capek sarato aman.

Pangakuan

Tantang A' Design Award Perak

SberPay Fungsi Utamo: Aplikasi Pambayaran adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. SberPay Fungsi Utamo: Aplikasi Pambayaran dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. SberPay Fungsi Utamo: Aplikasi Pambayaran adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

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Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensi & Kemasan: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tag: innovation, payments, pay, acquiring, internetacquiring
Teknologi Produksi: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Tantangan Desain: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Penelitian: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspirasi: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Durasi Proyek: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Alua Operasi: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Paten: Sberbank
Anggota Tim: Daria Prokuda
Shishki Collective