Can You See the Music Identitas Dinamis dek Brand Bar Communications adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
PerakGrafik· 2022
Can You See the Music Identitas Dinamis
Klien: Franz Liszt Chamber Orchestra
Pamenang A' Design Award Perak dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #137173Desain
Tantang Can You See the Music Identitas Dinamis
Karya nan diciptoan untuak Franz Liszt Chamber Orchestra adolah identitas jenama dinamis nan digerakkan dek musik, batujuan untuak mahiduikan kambali tampilan visual orkestra. Pancipta nyo alah manciptoan bahaso musik alternatif, dimano sarato melodi dapek divisualisasikan dalam rangkaian panduan nan alah ditantuan. Identitas tu mamungkinan satiap anggota orkestra untuak mambangun logo pribadi surang-surang, nan bakaiatan jo karya favorit mareka dari repertoar. Salain itu, karano aplikasi rancangan logo nan dikambangkan sacaro khusus, bahkan panonton pun dapek manjadi bagian aktif dari proses pambaharuan identitas.
Pangakuan
Tantang A' Design Award Perak
Can You See the Music Identitas Dinamis adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Can You See the Music Identitas Dinamis dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Can You See the Music Identitas Dinamis adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tag
- music-driven, dynamic, flexible, identity
- Teknologi Produksi
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspirasi
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Durasi Proyek
- The new identity was published in February, in Hungary.
- Anggota Tim
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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