Aqua Minerale Redesign Fungsi Utamo: Kamehan Minuman by PepsiCo Design and Innovation

Aqua Minerale Redesign Fungsi Utamo: Kamehan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2022

Aqua Minerale Redesign Fungsi Utamo: Kamehan Minuman

by PepsiCo Design and Innovation

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Aqua Minerale Redesign Fungsi Utamo: Kamehan Minuman

Aqua Minerale Redesign adolah rancangan kamehan untuak merek aia mineral botol nan dijua di Rusia. Perancangan baliak ko mancakuik rangkaian utamo sarato subline nan barasa, manyatukan portofolio dalam ciek sistem identitas visual. Konsepnyo badasakan ide aia sabagai sumber kahidupan, nan diungkapkan malalui bantuak nan mangalia sarato garih nan anggun. Rancangan nan basatu ko manyalaraskan rangkaian produk sarato mampatinggi kanampakan produk di rak. Tujuannyo untuak mambantu konsumen nan nio manjago raso saimbang salamo hari-hari nan sibuk.

The Recognition

About the A' Design Award Perak

Aqua Minerale Redesign Fungsi Utamo: Kamehan Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Aqua Minerale Redesign Fungsi Utamo: Kamehan Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Aqua Minerale Redesign Fungsi Utamo: Kamehan Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
Inspiration: The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.

Read the Press Release